See your pricing battlefield clearly
HORECA, retail and brand strategy each play by different pricing rules. CoffeeSights helps operators, buyers and brand teams benchmark where they stand — and where the market is moving. The live index below is powered by GCCP, our own price-tracking project, which converts periodically collected pricing data into a live, USD-comparable benchmark — a working example of how we turn raw pricing data into structured signals businesses can act on.
HORECA
Café, chain or hospitality group? Benchmark against real out-of-home coffee prices worldwide — and spot where you're leaving margin on the table.
Retail
Category managers and private-label buyers: track volume-driven, promotion-heavy dynamics before they hit your P&L.
Brands
Brand and pricing teams: know your premiumization headroom and where competitors are capturing value.
What each coffee format costs globally
Importance-weighted avg. price across all cities.
A benchmark of real-world out-of-home coffee prices across cities, based on a weighted basket of core coffee products and expressed in USD for global comparability.
Source: GCCP · coffeeconsumerprice.com
Where coffee basket costs the most
Average out-of-home coffee price (GCCP basket) by region, indexed against the global average.
| # | Region | Avg. Price Basket | Index (Global = 100) | vs. Global |
|---|---|---|---|---|
| 1 | North America | $4.81 | 138 | +$1.32 |
| 2 | Middle East | $4.51 | 129 | +$1.02 |
| 3 | Europe | $3.85 | 110 | +$0.36 |
| 4 | Asia | $2.78 | 80 | −$0.71 |
| 5 | Oceania | $2.46 | 70 | −$1.03 |
| 6 | South America | $2.13 | 61 | −$1.37 |
| 7 | Africa | $1.86 | 53 | −$1.64 |
| — | Global | $3.49 | 100 | — |
Source: GCCP · coffeeconsumerprice.com
This is the public layer. We go much deeper.
What you see above is a sample of what CoffeeSights tracks. License the complete GCCP dataset — all 150 cities, historical series and custom breakdowns by area or continent — or commission a bespoke pricing analysis for your markets.
Contact usPrice strategy isn't optional anymore: it's how you defend margin. Whatever the market, we turn raw price data into signals your business can act on.